In the case of Javier Jover it all started when he was 16 years old. He went to a capea and loved it. So when they finished 2nd, he decided to organize one for friends as a farewell. It went very well and, following this, others asked me to organize one with an accessible commission. By the time Javier was 18 he saw there was a small business opportunity and decided to organize the company. Capeasmadrid.com, was born; which has been organizing such events and aims to be a benchmark in the Community.
Jover’s professional maturity is very surprising. For starters, he preferred to continue his education and has graduated in Marketing and Sales Management, and is now doing an ESIC masters in ESIC. If you ask him about tips or ways to improve he will tell you: studying the market is necessary. At first, he spent four to five hours a day to requesting budgets, to analyze the market, to advertise the company. Those were hard times because you invest a lot of time and effort and led out to small sums of money.
Finding alliances is also key, Javier has managed to establish a real network of strategic alliances where he is the integrating element between farms, suppliers (caterers, security, entertainment) and customers. Breaking barriers; due to his age he often I does he owns the company and tell others to check with the boss, as a joke.
At first everything was about expenses, Javier was constantly asking for favors to everyone, until the orders began to increase; he was working with more farms, he created the website and he could push his suppliers a little more until the first benefits began to arise. Now they are left with one of the farms and they are gradually investing in it to improve its facilities.