Industrial Engineer and creator of the Llaollao frozen yogurts franchise , Pedro Espinosa was born in Murcia Spain in 1987 he came up with the right product at the right time, creating a business model that became a huge success.
Since a very early age, he grew up watching his father and grandparents worked to get their business and that was his dream. He knew he wanted to start a business by himself, in his case he decided to focus on a new restoration concept .
Yogurt is a very common product in the Mediterranean diet; people are accustomed to consume it on almost a daily basis. Pedro came up with the Frozen Yogurt idea, so that it could be consumed in many ways depending on the selected topping. Espinosa states that the market evolves and is constantly changing, so you should always try to innovate and surprise the consumer with new varieties, concepts or products.
Offering a high-quality, healthy, low calorie and affordable product for all audiences, Pedro has been expanding the market through a network of franchises. Good strategy and some luck are the ingredients that have led to Llaollao’s success since its launch in June 2009.
It is essential to study the market, get to know the consumers about what they like and what they love if you want to establish a steady, successful business with any product . To do demanding studies culture, religion, gastronomy is key, also to know which countries are likely to implement the concept you came up with. In addition, once the country is settled, you must define the most conducive places to locate the establishments such as shopping malls, the streets, tourist areas and more.
Today, llaollao counts with a national network of 110 national establishments and 50 internationally. It is located in many different countries, such as Morocco, Saudi Arabia, Russia, Singapore, United Kingdom and Turkey among others.